The Fray / 30" TVC

Nicole Pinch director
Spin production company
Sony Music client
Martin Waller vfx compositor

The brief for this commercial was to recreate the new album artwork from award-winning band The Fray. The director shot the passers-by on green-screen which were then keyed in Smoke with a blur and time-warp effect to give it the time-sped motion. Elements created by the director were composited with a key pass for realism and ground reflections added for ligthing effect. ‘The Fray’ text was given a flashing neon light effect before grain, lighting and vignette were added to blend the elements together.